Ethically sourced means that products and services from each point of a business's supply chain are obtained in an ethical way, which includes upholding rights, decent working conditions, health and safety, good business ethics and more.

The animals were raised for at least some portion of their lives on pasture or with access to a pasture, not continually confined indoors.

A grain-free diet eliminates all grains, including wheat, spelt, barley, rye, dried corn, millet, rice, and oats, as well as foods — and sometimes even ingredients — that are made from them.

The foundation of your diet should be well-raised, grass-fed, grass-finished muscle meat and organs. Aim for 1-1.2 grams of protein per pound of goal body weight.